Monday, August 29, 2011

Three Great Twitter Marketing Ideas

Today's guest post comes from Cherie Burbach, author, blogger, poet, crocheter, and geek. She is the Guide to Friendship and has penned eleven books and ebooks, including Internet Dating Is Not Like Ordering a Pizza and 21 Ways to Promote Your Book on Twitter. She has published over 500 articles on the subjects of health, sports, and lifestyle. For more info, visit her website, Cherie Burbach. com.

Today Cherie talks about promoting on Twitter, and she shares three of her excellent tips with us.

One of the best things about Twitter is that it helps support all the other marketing efforts for your book. If you've written blog posts or received great reviews, go ahead and tweet them out. There are many ways you can make your book relevant on Twitter. Here are three of them.

Use Twitter Search

A lot of Twitter users I know seem to skip the search function on Twitter, but it's actually a really great resource to instantly find topics related to your book. When you see what people are chatting about, you can get in on the conversation. Remember, though, don't just spam with links, but actually find people to talk with.

For example, if you are a romance writer, see what people are talking about in terms of love and relationships. This helps you find out what's on people's minds and gives you an opportunity to share your thoughts. As a writer, you're an expert, whether you write fiction or nonfiction.

Another example would be if you wrote women's fiction. Search for items pertaining to friendships and working through issues related to women. The fiction writers I know are naturally curious about things, so tweet out news items you've found of interest, and respond to those with complaints or questions.

Tweet Out Quirky Events and Special Days

Don't we always love to find out it's national pancake day? Or blueberry day? Tweet out special days on the calendar and relate them to your book. You can find some of them here. People create these days and you can benefit by using them to talk about your book. This is one area where fiction authors may just have the advantage over nonfiction folks, because they can be creative and relate these special days to the characters in their book, the subject matter, something they'd like their character to do… and on and on.

Use Your Book's Name as a Hashtag

Hashtags (#) are part of the language of Twitter. They help serve as a search function, and also band together people who want to talk about a certain item. For example, I noticed Max Lucado did this when he was promoting his book, Max on Life. He'd send out snippets of wisdom from his book, with a tweet like this:

Notice how he used #maxonlife as his hashtag? This allowed the name of his book to get firmly planted in people's minds and created a nice search feature where people could look specifically for tweets related to his book. You could also use this for a special phrase you might have in your book, a character's name, or more.

Twitter is like a big cocktail party, but the great part is that you can talk for as long as you want! No one will kick you out at the end of the night. These are just three ways you can use Twitter conversation to help promote your book.

Author Bio:

Cherie Burbach is an author, blogger, poet, crocheter, and geek. She is the Guide to Friendship and has penned eleven books and ebooks, including Internet Dating Is Not Like Ordering a Pizza and 21 Ways to Promote Your Book on Twitter. She has published over 500 articles on the subjects of health, sports, and lifestyle. For more info, visit her website,

Thanks so much, Cherie, for sharing these great ideas. Remember to check out Cherie's book for even more savvy marketing tips.

Saturday, August 13, 2011



by Hope Clark

I was online recently when a writer said she was starting
a group that would help writers to stay organized in their
profession. I raised both eyebrows, recognizing someone who
most likely enjoyed the feeling of bring a writer, but not
the actual writing. I expressed non-interest, reminding
her that too many groups, while fun, are subtle enemies
of your writing.

A string of memberships does not a writer make. I don't
care if they are MWA, RWA, SFWA, SCBWI, or any other
alphabet organization. When I see someone who belongs to
a long list of groups, I wonder how much time they write.

That's part of the reason that writing conferences rotate
their organizers. Takes a rare breed to annually organize a
conference and still take writing seriously. While we need
those organizers, they are sacrificing their writing in
order to help other writers. Noble, but disabling for the
actual writing effort.

Same goes for Twitter, Facebook, Google+ and so on. Yes,
social networking is a necessity. Yes, they can consume
your writing time. It's a careful balance. You need the
network, but you also need to write. What's a network if
you can't get words on paper, much less polish them

I've been known to join a group, try it out, and not
renew. If the group benefits me, rejuvenates me, and doesn't
suck the life out of me, I'll stick around. I also will
allow no more than one group to be a priority for me.

FundsforWriters networking is my number one. I hope to
join Mystery Writers of America once my suspense is published.
Thank goodness my publisher is a recognized name in their
ranks. I belong to two critique groups. Past that, I'm a
back-of-the-room member of anything else. No, I'm not
lazy. Quite the contrary. I know myself. I'd be in the thick
of things wanting to be a mover and shaker. So I limit myself.

Watch the reaching out. It's needed for networking, but all
too often you forget to retreat long enough to get your
best writing done.

Hope Clark


Post originally appeared in the Writer Circle Yahoo Group Online newsletter
Image from:

Monday, July 25, 2011

Guest Post and A Giveaway!

Hop on over to Gail Pallotta's blog to read my post and enter the giveaway by leaving a comment. You could win a copy of my ebook short, "Coach and Four: Allisandra's Tale."

Gail's blog has a devotional bent, so I blogged about one of my all-time favorite portions of Scripture. What's yours? Inquiring minds want to know! Leave it in your comment.

Warmest blessings, and "God luck" to you!


Tuesday, February 1, 2011

Feel Free to Browse, But...

Consider this blog on HOLD.
It's time for me to hunker down and work on my novels, so I'm taking an unofficial leave of absence from blogging. Please feel free to browse posts from the archives, located on the lower right side until I get back.

I know as well as the next person that a successful blog needs a minimum of two to three posts a week and right now I can't produce that many. With surgery scheduled this month--and an aggresive writing schedule--I'm going to have my hands full just taking care of myself and my family, so I'll say thank you to all my readers but it's goodbye for now. May God bless you abundantly!

Yours with love,


Monday, January 10, 2011

Review of THE MASTER'S WALL by Sandi Rog

A sprawling, coming of age story set vividly in Ancient Rome, and based on the lives of two young people who must
grapple with grave injustice and social constraints of the Roman Empire. The sub-plot is how faith can survive--and even thrive--under
the adverse circumstances the characters must endure.

Enjoyable and well-drawn major characters, but what they endure on their journey through the book is rather harrowing. Nevertheless, I found this book interesting and well-written and I loved how the plot thickened towards the end. A great twist and climactic ending--along with a nice (if belated) dose of romance makes this book the sort you close with a contented sigh.

The Master's Wall
Sandi Rog
DeWard Publishing
Available from, and other booksellers

Sunday, January 2, 2011

LAST LIGHT: by Terri Blackstock

Last Light (Restoration, #1)Last Light by Terri Blackstock

My rating: 5 of 5 stars

Well written, intriguing and fast-paced. The end might have been a little stronger with regard to the villain (who becomes more of a cut-out bad guy the more we see of him) and the heroine, who makes annoyingly obvious bad choices; but otherwise the premise is so strong that we are compelled to see what happens,and we do care about the characters. I recommend this book for sure.

View all my reviews

Saturday, January 1, 2011

Setting Goals for the New Year

Have you thought out goals for the new year, yet? I love taking stock of things by reviewing my goal sheets from the past year, and then hammering out a new one.
There are many ways and means for doing this, but let me share my method with you. And if the shoe fits, wear it. Here's what I do:
I brainstorm goals for the new year under FIVE categories:

A. Personal, Spiritual
B. Home/House
C. Business/Career
D. Family
E. Financial

When I begin my list of goals, I start without the categories and just list everything I can think of that I want to accomplish in the coming year, or see happen around me. I pray about my list, asking the Lord to help me focus on the important versus the urgent. Once my list is complete (usually around 100 items) I sort them beneath the five categories, above.

I don't list things I cannot control. For example, I may have "Spend one hour a week cleaning out desktop files," But I won't list "Have a clean house at all times." I don't live alone, and I cannot control whether the house stays neat and clean at all times. Would I enjoy it if it did? Absolutely. But my goals have to be things I can manage--not hopeful, pie-in-the-sky ideals. Having said that, some of my family or home goals might be, "Make new chore charts for the kids." That helps me improve the state of things in a way that I CAN control.

Once I finish my Master List of about 100 goals, I go through the whole list, and then type up a monthly goal list. Out of the 97 goals I listed for 2011, I have a total of 40 of them on my January list. That may sound like a lot, but many of them are not one-time goals, but things I hope to do habitually, for the whole year.

For example, "Don't skip flossing." This may sound humorous, but for someone who gets lazy at night, I needed to make it a focused goal. This will be on every month's list for the whole year unless it becomes so ingrained like brushing teeth that there's no way I'd skip it.

I also listed, "Have weekly nights out with Mike." My husband and I used to go out together once a week for dinner, just the two of us--but we've let that degenerate into an occasional thing. This year, I want to revive the once-a-week custom, so it's on my list. Again, this will probably appear on the monthly goals sheet for a few months, until it's ingrained.

Numbers 12-26 are BUSINESS goals; 27-30 are HOUSE goals; 31-33 FINANCIAL; and 34-40 FAMILY. I take my WEEKLY PLANNER and write in the things I want to see done weekly, and use the NOTES section to jot down one-time things so I don't forget them. (Such as, "Get a new mattress" for one of the kids.)

Obviously, I enjoy planning. But the most fun is getting to cross off and finish things on the list.

If you have no idea how long a goal will take, (such as, "finish my manuscript")then schedule it as "SPEND ONE HOUR ON MANUSCRIPT TODAY" OR, "WRITE ONE SCENE." Continue scheduling small steps until you reach your goal.

Any goal is manageable if you break it down into small enough steps.

Have fun, brainstorm, and let 2011 be a year full of accomplishments that you can be proud of.